Mental accounting – 3 main components to the theory

In mental accounting there are three main components to this theory. The three of them are as follows and may affect the individuals preferences as follows:

Value Function

This is a function that represents gains and looses with respect to some reference point. In rational behavior theory, it would predict that an individual gains some sort of utility in a gain situation and inversely a same amount of disutility for the same size loss. In mental accounting however, this does not hold true in that individuals typically show contrasting behavior. Value function states that in gains individuals typically view their gains in a concave function to which it displays diminishing marginal returns and in losses it is convex showing increasing marginal returns.

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America Is Not Broke

They are just afraid of taxing the top .1%. That greed will topple the US.

As Sen. Al Franken (D-Minn.) pointed out in a little-noticed but powerful speech on the economy in December, “during the past 20 years, 56 percent of all income growth went to the top 1 percent of households. Even more unbelievably, a third of all income growth went to just the top one-tenth of 1 percent.” Some people are definitely not broke, yet we can’t even think about raising their taxes.

By contrast, Franken noted that “when you adjust for inflation, the median household income actually declined over the last decade.” Many of those folks are going broke, yet because “we’re broke,” we’re told we can’t possibly help them.

http://www.washingtonpost.com/opinions/what-if-were-not-broke/2011/03/11/ABhFE6T_story.html

Canadian Dollar Hits 1.0225, Three Year High

Running on a renewed high from the rising oil prices, the Canadian dollar appreciated against the American dollar to hit over 1.0225 USD cents to 1 CDN cent. The CDN dollar hit the three year high amidst turmoil in Northern Africa with the potential fall of oil-rich Libya who have reportedly stopped production to the tune of 1/2 to 1 million barrels per day.

The rise also has the Bank of Canada at odds with how it will approach it's March rate announcement.

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Canadian Housing Affordability Improves 4Q 2010

Decreases in five-year fixed mortgage rates and minimal home price appreciation made housing more affordable. This is a far cry from affordability due to a massive decrease in housing prices (great for those getting, brutal for those looking to renew their mortgages).

With the impending rate hike those who are looking at a home worth less and a high mortgage payment, they may find themselves in dire straits. However, a housing bubble doesn't seem to be supported by the emerging data on Canadian housing.

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Canadians In Debt To the Eyeballs

In its 12th annual assessment of the state of Canadian family finances, the Vanier Institute of the Family reports that average family debt has now hit $100,000.


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Canadian Economy Boasts More Jobs but Higher Unemployment

An interesting article came out from the WSJ discussing Canada's labor market versus the US and the impact on the foreign exchange market.

The focus started with the release of January job data from both the US and Canada.

StatsCan announced the economy added 69,200 jobs in January. That number was twice that of the 36,000 jobs expansion reported later by the U.S. Bureau of Labor Statistics. The Canadian figure exceeded expectations by almost 5x, whereas the US numbers were about half of expectations.


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Revolving Credit Debt Rose in December 2010

US credit-card debt rose for the first time since 2008. What's hilarious about this whole observation, as reported by the FED, is that it's an indicator that a) Americans are spending more, b) Americans have a short memory.

Part of the inability to recover from the 2008 crash, and why the crash took place in the first place, was the unmanageable debt load carried by Americans. Now, it seems spending is going up, and it's not just spending with money on hand, but rather money on credit.

Not a good habit to get into.


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How Are Your Financial Muscles? Fit or Flabby?


Have you ever started a serious fitness program that involved one on one sessions with a personal trainer? Usually you'll end up tracking habits you never tracked before which can be quite the eye opener. If you have a competent trainer they won't lecture but merely use a matter of fact tone of voice and encourage you to persevere in the program set up for you.

What does that have to do with personal finances? Everything! Especially when you relationship isn't with a trainer, but with a financial planner. So what constitutes a successful financial planning relationship?

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Top Ten Decisions for Your Personal Finances in 2011

Well here we are in 2011 already. December and the Christmas season whizzed by, but along came the credit card debt for all the gift buying done.

When it comes to your finances let's start 2011 on a positive note--let's approach our personal finances with a different take on the list of New Year’s resolutions.

Here are the top 10 factors
that will enable you and your family to be financially successful. These tips are invaluable because they come from experience working with real clients like you and I. Real people and families have increase dtheir net worth making great progress towards a future of financial independence because they've taken control of their money.

Top 10 Personal Financial Recommendations for 2011


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Better Credit Card Rewards Increase Debt

Uh oh, Canadians beware. Lately Americans have overtaken their Northern neighbors when it comes to savings versus spending. Canadians have more per-capita consumer debt than their US counterparts. Canadians can't help but overspend what they earn despite the economic climate.

Turns out that credit cards are part of the problem. A team of economists from the Federal Reserve Bank of Chicago wrote a paper on the increase in consumer debt as a result of better credit card rewards. Here is their paper.

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