Canadians Giving up Domestic Car Brands
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Canadians are buying more Japanese brands made on this continent, according to the author of a Statistics Canada. Market share of the "Big Three" -- Chrysler, Ford and General Motors -- accounted for only 49.1 per cent of North American-built passenger cars bought in Canada in 2007, StatsCan survey analyst Joseph Dunlavy told CTV.ca.
He said North American-made cars by Toyota, Nissan and Honda were the next highest sellers.
Just seven years earlier, the Big Three controlled 67.9 per cent of the same market.
The study comes months after GM admitted Toyota was threatening its long- standing international status as sales leader. Both companies sold about 9.37 million vehicles in 2007, the first year GM has seen competition for first since 1931.
Titled "New Motor Vehicle Sales: 2007 in Review," the study shows Canadians spent less on new vehicles in 2007 than the year before. It was the first year-to-year drop since 2001.
Drivers spent an average of about $31,723 for a new car in 2007, down two per cent from 2006's $32,386. The drop indicates both a reduction in the amount consumers are willing to spend as well as a slight drop in vehicle prices, said Dunlavy.
The sale of passenger cars also decreased, with trucks, SUVs and buses taking over a larger share of the market. In 1992, cars comprised two-thirds of vehicle sales, but in 2007, they only made up 50.8 per cent.
Sales among North-American built car models fell for the fourth time in five years. Canadians spent $53.6 billion on new vehicles in 2007, going down 0.6 per cent from 2006.
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Barry
Mr. Do It All
Apr 23, 2008, 11:51 AM
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